The Cookieless Coffee started as an initiative with my companion Wouter Hosman. We’ve been noticing for years that privacy awareness and tracking prevention has led to a decay of online marketing data. To address this trend, we organized public gatherings where we presented our vision on the matter(s) and hosted discussions around privacy-centric digital marketing. In a more private and in-depth setting, we also founded a Cookieless Consortium together with T-Mobile Netherlands, JustEat Takeaway and other large Dutch brands.