Back in high-school, I got hooked on online marketing while I was trying to expand my iPod repair & upgrade side hustle. During the first year of my academic studies, I registered my own business and worked with SME’s to optimize their digital marketing. Throughout those years, I gradually moved towards more technology oriented projects. After graduating, I shifted my focus to large enterprises as a technical consultant with Merkle. At the start of 2021 I brought everything together, by starting to work independently as a marketing technologist and digital architect.